PR for Non PR

Wed-Thu, December 1 & 2, 2010

Benefits :

  • Give the knowledge and experiences in Communications and Public Relations disciplined.
  • Technical know how on Public Relations works, activities and Public Relations products.
  • Identify some approaches which is normally use by the PR Agencies, Corporate & Organization.
  • Participants will familiar with PR Procedures, PR Program, PR Concepts such as Internal/External Relations, Corporate Images, Public Opinion, Public Respond, Media Relation, Government Relations, Companies Relations, Community Relations, Personal Approaches and  Corporate Social Responsibility.
  • Knowing the secret of  the Professional Public Relations Officer/Consultant.
  • Ability to be the candidates PR staff.

 

Substances :

  • PR Concepts, Terminology, PR Works and Scope, PR Procedures and practices.
  • PR Tools and Approaches.
  • How to use the PR Smash/Special Program including alternatives approaches of PR.
  • How to use and organize the PR program.
  • PR- Public Opinion-Images Building and Reputation PR.
  • Starting and maintain Media Relations/ Community Relations/Institutional Relations/Government Relations.
  • Internal/External Relations.
  • Internal Relations and Employee Relations.
  • PR as Management Function in Organization/Corporation.
  • PR and Guerilla PR-Precision PR and Alternative PR.
  • Reading and Criticizing  the PR Program and Maximum Benefits for the Users.
  • Standard PR Organization.

Fasilitator:

PETRUS SURYADI SUTRISNO

Public Relations/Communications Backgrounds :

  • Public Relations Consultant to the PT Arori Jaya Business Machines, 1984.
  • Senior Public Relations and Communications Consultant for Entertainment and Musical Section Radio Republic of  Indonesia, National Broadcasting Station of Jakarta, 1989 – 1990.
  • Senior Public Relations Consultant to Garuda Indonesia, Jakarta, 1988 – 1990.
  • Senior Public Relations Consultant to Merpati Nusantara Airlines, 1989 – 1990.
  • Senior Public Relations and Communication Consultant to Euronesia Multi Centre, Netherlands, 1990 – 1994.
  • Senior Public Relations Consultant to the Indonesian Permanent Mission to the European Communities/PRI ME, 1991 – 1992.
  • Senior Public Relations Consultant to TIME Advertising Company, 1998 – 2004.

 

Time Consume :

 2  days [08:30 – 16:30 WIB]

Hotel Menara Peninsula, Jakarta Barat

Investasi:

Rp 3.000.000,- / Person

(including: module, certificate, 2x coffee break, lunch)

Transfer Pembayaran  via BCA

AN      : PT. BINA CITRA SARANA

ACC   : 84-0009-5028 

Who should be attend:

  • Top Management.
  • Functional Managers (Finance, Sale and Marketing, Administration, Human Resources Development , General Affairs, Productions, Technical Supports,  Corporate Secretary and Secretary to the President Director/Chairman)..
  • Non PR Staff in PR department.
  • Journalist.
  • Productions House Executive.
  • Advertising Agencies.
  • Publishing House.
  • NGOs.
  • Hospital Management.
  • Public School.
  • State Own Companies/BUMN-BUMD.
  • Artist/Celebrities.
  • Middle and Highest Ranking Officers both in Police-Military Headquarters and Defence Ministry.
  • Head of Information Section at Regional Military Command of Army, Navy and Airforces.
  • New provincial and kabupaten/kota/kotamadya PR and Informations Section staff.

Daftar Sekarang




%d bloggers like this: